Do you really understand what your customers think of your firm? Why they chose to work with you? Why do they stay? What do they know about your competitors? How is that some firms can implement constant improvements—even small changes that lead to an outsized positive difference in the customer experience? Learn why and how to go deeper with voice of customer data, rather than just anectodal feedback. The session will be led by presenters with years of experience in qualitative and quantitative customer research. You will leave the session excited to implement your own program that tells you how to understand what matters most to the people you serve—enabling you to grow as a customer-centric organization.
